Doing internet advertising agency work

How do internet advertising agencies make money? In 2018, I knew a classmate who mainly operated as an intermediary for WeChat public account advertisements, which was relatively profitable at that time! Typically, when placing an advertisement, he would profit from the price difference on both ends! For example, if an advertiser quoted ¥1000, the intermediary would charge ¥100, and then they would offer it to the account owners for ¥900. Making around ¥200 per deal was considered low! Actually, later on, I realized that this industry has always existed!

Doing internet advertising agency work

That’s being an internet advertising intermediary, which is still quite profitable in this industry! How do companies in this industry make money? Let’s talk about this topic today!

Internet advertising intermediaries are a very popular industry because with the spread of the internet, more and more companies are realizing the importance of internet advertising. In this industry, the role of intermediary companies is very important because they can help companies connect with advertisers and provide channels for advertisers. But how do internet advertising intermediaries make money?

Advertising Agency

Advertising agency is one of the most common businesses for internet advertising intermediary companies. Advertising agency refers to an intermediary company signing contracts with advertisers, representing advertisers in publishing advertisements on the internet, and charging a certain fee for this. The role of intermediary companies in this process is to coordinate and manage the relationship between advertisers and media, ensuring that advertisers’ advertisements are published on appropriate media at the right time.

The revenue that intermediary companies earn from advertising agencies is usually a part of the advertising fee. This means that if an advertiser publishes an advertisement on the internet, the intermediary company will receive a certain commission from the advertiser’s payment. This commission is typically 10% to 20% of the advertising fee.

Media Agency

Media agency refers to intermediary companies signing contracts with media, representing media in selling advertising space, and charging a certain fee for this. The role of intermediary companies in this process is to coordinate and manage the relationship between advertisers and media, ensuring that advertisers can publish advertisements on appropriate media.

The revenue that intermediary companies earn from media agencies is usually a part of the advertising fee. This means that if an advertiser publishes an advertisement on a certain media, the intermediary company will receive a certain commission from the media’s payment. This commission is typically 10% to 20% of the advertising fee.

Advertising Planning

Advertising planning refers to intermediary companies providing advertising planning and creative services for advertisers. This service includes branding, advertising creativity, advertising language, advertising imagery, etc. The role of intermediary companies in this process is to assist advertisers in formulating advertising strategies, providing creative and design services, and ensuring the maximization of advertising effectiveness.

The revenue that intermediary companies earn from advertising planning is usually a service fee. This means that if intermediary companies provide advertising planning and creative services for advertisers, intermediary companies will receive a certain service fee from the advertiser’s payment. This service fee is typically 10% to 20% of the advertising fee.

Data Analysis

Data analysis refers to intermediary companies providing data analysis and performance evaluation services for advertisers. This service includes monitoring, evaluating, and analyzing advertising effectiveness. The role of intermediary companies in this process is to assist advertisers in monitoring and evaluating advertising effectiveness and provide improvement suggestions to ensure the maximization of advertising effectiveness.

The revenue that intermediary companies earn from data analysis is usually a service fee. This means that if intermediary companies provide data analysis and performance evaluation services for advertisers, intermediary companies will receive a certain service fee from the advertiser’s payment. This service fee is typically 10% to 20% of the advertising fee.

Advertising Technology

Advertising technology refers to intermediary companies providing advertising technology support and solutions for advertisers. This service includes the development, design, and implementation of advertising technology. The role of intermediary companies in this process is to assist advertisers in developing and implementing advertising technology to ensure the maximization of advertising effectiveness.

The revenue that intermediary companies earn from advertising technology is usually a technology fee. This means that if intermediary companies provide advertising technology support and solutions for advertisers, intermediary companies will receive a certain technology fee from the advertiser’s payment. This technology fee is typically 10% to 20% of the advertising fee.

In summary, internet advertsising intermediary companies can make money in various ways. Whether it’s advertising agency, media agency, advertising planning, data analysis, or advertising technology, intermediary companies can earn a certain income from them. Of course, to be successful in this industry, intermediary companies need to have professional skills and experience, and they need to establish good cooperative relationships with advertisers and media to ensure that advertisements are published on appropriate media at the right time.